L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat

L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat

This article examines the influence of destination brand image on tourists' post-visit behavior through destination attachment and revisit intention. Through this exploratory, quantitative and qualitative study, the article also proposes to verify the mediating role of attachment in the brand i...

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Veröffentlicht in:Etudes caribéennes 2023-09, Vol.9 (9)
Hauptverfasser: Elouali, Abdellatif, Faouzi, Hassan, Kouzer, Mustapha, Ettahir, Noura
Format: Artikel
Sprache:eng
Schlagworte:
Attachment
brand image
marketing
measurement scale
Rabat
tourist appeal
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Beschreibung
Zusammenfassung:This article examines the influence of destination brand image on tourists' post-visit behavior through destination attachment and revisit intention. Through this exploratory, quantitative and qualitative study, the article also proposes to verify the mediating role of attachment in the brand image-tourism attractiveness relationship, using the case of the destination Rabat, capital of Morocco.
ISSN:1779-0980
1961-859X
DOI:10.4000/etudescaribeennes.27854