System for Evaluating Organizational, Human and Consumer Capital for Effective Management of Intellectual Capital of High-Tech Digital Companies

The problem of forming effective teams for creating, implementing and commercializing innovative products is relevant for high-tech companies focused on business digitalization. The paper offers a solution to this problem based on the developed methodology for assessing human intellectual potential. The content of sensory, emotional, logical, creative, socio-cultural and economic components of intelligence is revealed and their functional interaction in the implementation of team innovation is described. The study presents a method for determining the integral indicator of individual intellectual potential based on a weighted score of structural components of intelligence. There was described an algorithm for finding the synergy coefficient and team potential. Also, there were presented testing results of the methodology in the activities of the international Russian company “Yandex” (on the example of a regional branch). Based on the testing results, additional areas of application of the developed methodology were identified.