Ghostwriting an authorship without aura

In everyday use, ghostwriting is when a text is written by an unnamed author. Politicians, public figures, and celebrities come to mind as the primary users of ghostwriting. It is a writing practice generally understood as the way marketing shapes content. Ghostwritten texts aim to be persuasive, ce...

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Veröffentlicht in:Lo squaderno 2022-07, Vol.17 (2), p.9-12
1. Verfasser: Cameron McEwan
Format: Artikel
Sprache:eng
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Zusammenfassung:In everyday use, ghostwriting is when a text is written by an unnamed author. Politicians, public figures, and celebrities come to mind as the primary users of ghostwriting. It is a writing practice generally understood as the way marketing shapes content. Ghostwritten texts aim to be persuasive, celebratory, perhaps deceptive. They are task oriented. They are clear, clean—too clean—and closed. Might there be a different way of practicing ghostwriting? Might ghostwriting be used against its corporate logic? Might there be an alternative open-ended type of ghostwriting, which is a critical and creative material practice? It would be a writing practice that intervenes in the information political economy to liberate knowledge; a type of practice that is material, speculative, and a challenge to the normative organisation of knowledge
ISSN:1973-9141