THE EFFECTS OF NEW TECHNOLOGY ON PRODUCT KNOWLEDGE MANAGEMENT

In order to manage the market competition, rapid changes in technology, accelerating industry clock speed, increasing number of product variants, shrinking product lifecycles, limited supply, and price pressures, technology companies need to put more emphasis on managing product launches successfully and timely. Therefore, the focus of this study is to examine product of an manufacturer that operates in high volume and high clock speed industry. Furthermore, special attention is paid to how the company could learn from previous product launches and utilize this information internally when preparing for upcoming product ramp-ups.