Features of Innovative Corporate Culture in Organization Management

The features of innovative corporate culture in organization management are determined. The structure of innovation paradigm of corporate culture in the context of organization management, including structural, humanistic, ideological, symbolic, communicative, and information paradigms, is given. It is clarified that information culture of an organization has a great influence on its management, since adopting a management decision requires a prompt processing of significant arrays of information; the competence of a manager depends not so much on the experience gained in the past but on the possession of a sufficient amount of relevant information on a particular situation and the ability to make useful conclusions. The factors influencing the formation of corporate culture are determined. It is concluded that the formation of a new innovative paradigm of corporate culture of organization management, which has an informational nature, can become a composite element of management. It can be based on knowledge about the information environment, laws of its functioning, the ability to navigate information flows.