INTERIOR STYLE PREFERENCE AND PERSONALITY CHARACTERISTICS OF WOMEN

Purpose. The article presents the results of a pilot study which examined the link between women’s preferences in the interior design and their personality characteristics. Methodology. The design of research work is correlation. Questionnaire methods were used to assess value orientations (VO-36, Kunitsyna, 2012); personality traits (Cattell’s Sixteen Personality Factor Questionnaire, Form C), socio-demographic characteristics of the respondents. As for design preferences, a special procedure of ranking the photos with images of interiors was developed. The data were processed using Pierson’s Chi-square and correlation analysis (r-Spearman coefficient) in the IBM SPSS 20 software. Results. The suggestion about correlation between women’s mental representation about ideal home and some of their personal features was confirmed. Final results. Based on the data obtained from the pilot study, it can be said that the following classes of personality qualities are expressed in interior style preferences: the specifics of emotion expression; style of thinking and activity organization; attitude to limitations and traditions; attitude to people in general (communication traits); attitude to one’s own needs and personal self-importance. Value orientations of the individual are also concordant with the basic idea of style. Practical implications. The conclusions might be used in taking into account of individual characteristics of clients who apply for interior design services, as well as in the formation of promotional offers in the sale of furniture and home accessories.