Research on the Impact of the Belt and Road Strategy on China’s Yunnan Tourism

Since ancient times, the Southern Silk Road and the Maritime Silk Road have carried economic, cultural and political functions, promoted regional economic and trade cooperation, and promoted regional cultural integration. Yunnan is the intersection of the Maritime Silk Road and the Land Silk Road, and its geographical and strategic location is of great significance. In recent years, the central government has put forward the “the Belt and Road (B&R) “ initiative. As one of the 13 provinces (municipalities directly under the Central Government) defined by the Silk Road Economic Belt, Yunnan has rich resource advantages, cultural advantages and regional advantages. Relying on its unique geographical advantages, rich natural resources and diverse folk culture, Yunnan has become one of the important tourist destinations in China. Especially with the deepening of the “B&R” initiative, Yunnan’s international status has become increasingly prominent. The “B&R” strategy is of great significance to the development of Yunnan’s tourism industry. On the one hand, it opens up markets for tourism, and on the other hand, it promotes the development of Yunnan’s tourism industry to face the world. Based on the current situation of the development of Yunnan’s tourism industry in the context of the “B&R” initiative, this paper analyzes the opportunities and challenges faced by the development of Yunnan’s tourism industry in the context of the “B&R” initiative, and finally puts forward effective development strategies for Yunnan’s tourism industry.