Innovative culture of the organization: essence, structure, approaches to estimation

In the article approaches to the determination of essence of the category innovative culture as one of directions of corporate culture of the organization are analysed. Author's determination of essence and maintenance of the category innovative culture of the organization is offered, its prima...

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Veröffentlicht in:Marketynh i menedz͡h︡ment innovat͡s︡iĭ 2010-12, Vol.1 (2), p.132-138
1. Verfasser: Yu.S. Shypulina
Format: Artikel
Sprache:eng
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Zusammenfassung:In the article approaches to the determination of essence of the category innovative culture as one of directions of corporate culture of the organization are analysed. Author's determination of essence and maintenance of the category innovative culture of the organization is offered, its primary goals in provision of innovatively favourable climate of the organization are specified.
ISSN:2218-4511