Um estudo exploratorio sobre a importancia da propaganda para as organizacoes

This literature review aims to examine the importance of advertising to the contemporary organizations as a marketing tool that can be used within an organizational context where marketing activities are integrated with the communication and the objectives proposed by the company. Thus, this research tends to show that while it may seem simple, the development of an advertising campaign efficiently and effectively, that meets the organization's goals, passes through various stages, full of minutiae and details, all interconnected. Also, it has been the purpose of showing through the viewpoint of different authors marketing their benefits, and conclude, based on the theory researched the importance of advertising for organizations.