Technology Road Mapping (TRM) based on Strategic Option Development and Analysis: Mazare Novin Iranian Company

Technology road mapping as a novel management tool with the future-oriented vision of technologies amend management decision-making while according to its nature and experts’ different worldviews can be classified as a messy problem, which needs to be structured. Today’s business era fluctuations and their turbulence make the organizations employ problem-structuring methods for survival. Therefore, Strategic Options Development and Analysis (SODA) as a problem-structuring method is employed in several studies with the aim of consensus and collaborative development of strategic choices. Hence, the present study aims to provide a technology roadmap of Mazare Novin Iranian Company using SODA potential in cognitive mapping, structuring and making consensus within the experts. Accordingly, SODA developed issue-based roadmaps for each concept, which lead to a combined strategic roadmap of the firm; it also performed central analysis, domain and potent analysis by the means of Decision Explorer software for shedding light on each concept role and the whole model causality. Findings emphasize Human resources with domain and central scores of 12 and 17.27 and R&D department with the domain and central score of 11 and 17.28, respectively as the most influencers of the firm’s technology development and introduce Research as the potent, which flourished in all interviewees cognitive map.