JEWELRY DESIGN: A PERSPECTIVE ON SOCIAL AND AESTHETIC CHANGES IN THE USSR AND EASTERN EUROPE IN THE 20-21st CENTURY

The study explores the significant impact of adornments in shaping clothing identity, highlighting contemporary jewelry as a distinct manifestation of individual taste in an ever-changing society. Analyzing social changes in the USSR, Ukraine, Bessarabia and Eastern Europe, as well as the disintegration of the USSR, the research reveals the interaction between communist aesthetics and traditionalism, generating innovations in jewelry design. Technological evolution has brought significant changes and the study emphasizes the importance of researching preferences and analyzing contemporary trends in understanding current design directions in jewelry today. The findings reveal that jewelry from the USSR and Europe in the 20th-21st century reflects temporal changes and cultural diversity, marking a continuing transformation and diversity in the artistic expression of contemporary jewelry.