Intervention Selection to the Awareness of Energy-Saving Behavior in the Public Sector

Nowadays Indonesia is facing energy scarcity and still struggling with finding new energy resources. No other ways the employee have to use the currently available energy wisely. However wasteful behavior in energy use is still often seen in public sectors like government/private buildings, schools/campuses, hospital, and others. Various effort (such as energy saving campaign through mass media, pamphlet, etc) have been made by the building managers or owners to encourage users energy-saving behavior through various channels but found ineffective. Therefore, this study was conducted to select the alternative intervention to increase the awareness of energy-saving behavior in Indonesia by referring to the conceptual model of ABC (Antecedents-Behavior-Consequences) behavioral pattern. Several samples were taken from several public buildings, including government/private institutions, schools/campuses, hospital and mosques in Padang city. Data were collected through questionnaires filled by 30 respondents in each sector. The result shows that the phase of antecedent, the most appropriate type of intervention to build awareness of energy saving behavior for people is by making strong commitments in each building sector and the local government. In the consequence phase there are two criteria selected: reward and finance/legislation. The reward can be delivered for example, through providing a discount voucher or tax reduction. As for the consequence on finance/legislation can be done by creating and controlling the implementation of government regulations that are related to the electricity saving problem in public sector.