Integrating systemic functional and cognitive approaches to multimodal discourse analysis

[...]in Section 5 we draw conclusions in what concerns the integration of systemic functional and cognitive perspectives as a significant approach for exploring and understanding visual semiosis. 2. According to Kress and van Leeuwen (2006), visual images, like language, fulfill the metafunctions of the representation of the experiential world (representational meaning), the interaction between the participants represented in a visual design and its viewers (interactive meaning), and the compositional arrangements of visual resources (compositional meaning). [...]the precondition is the experience of writing from left to right, so in cultures where people write from right to left (as in Ancient China, or some Arabic countries), the model is questionable. [...]the experiential basis must be functioning with respect to other factors, that is, given is left is valid when the reading path is not interrupted or overwhelmed by other factors such as visual salience through size and color. [...]the meanings of the concepts of foreground/background can be explained in relation to the notion of "depth", which is "the distance between the viewers' eyes and any point in the visual field" of realization (Messaris, 1994, p. 51).