Chronic Regulatory Focus: Resist impulse consumption or let it happen?

Chronic Regulatory Focus: Resist impulse consumption or let it happen?

Originality/value--The main contribution is a counterintuitive result that individuals who should be better prepared to withstand impulse consumption, with greater self-control, end up consuming more on impulse because they expend more energy in an attempt to control themselves.

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Bibliographische Detailangaben
Veröffentlicht in:Revista brasileira de gestão de negócios 2018-10, Vol.20 (4), p.619-637
Hauptverfasser: da Costa, Marconi Freitas, de Farias, Salomao Alencar, de Angelo, Claudio Felisoni
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Chronic regulatory focus
Cognition & reasoning
Cognitive ability
Consumer behavior
Consumers
Consumption
Data analysis
Decision making
Ego depletion
Energy
Impulse buying
Impulse consumption
MANAGEMENT
Prevention
Regulation
Self control
Studies
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Beschreibung
Zusammenfassung:Originality/value--The main contribution is a counterintuitive result that individuals who should be better prepared to withstand impulse consumption, with greater self-control, end up consuming more on impulse because they expend more energy in an attempt to control themselves.
ISSN:1806-4892
1983-0807
1983-0807
DOI:10.7819/rbgn.v0i0.3954