FEATURES OF THE INTERNET AS A CONTEMPORARY SPACE OF POLITICAL COMMUNICATION

The paper is devoted to the analysis of the Internet functioning as a modern space of political communication. The research results enable to conclude that the Internet space is widely used in the modern system of political control in various aspects. First of all, it is used to generate a network of information content and its viral spread among the Internet users for the purpose of forming collective meanings in the horizontal information and communication interactions. Besides, it is used to mobilize the public network, which has high potential for political activism.