Wine Tourism and Local Development: Reguengos de Monsaraz, European Wine City 2015

Wine tourism, a tourism sector characterized by trips made with the motivation of visiting and getting to know wineries and wine regions, is considered as a marketing tool and a way to promote local development and has assumed greater importance for wine regions in recent years. The European Wine City (CEV), is an international wine tourism initiative, promoted by the Network of European Wine Cities (RECEVIN), which has already contemplated several wine regions, namely, Reguengos de Monsaraz, in 2015. This initiative caused several impacts, for wine producers, for the community and for the territory, that will be analysed in this article.