MARKET CONCENTRATION IN TURKISH JOURNALISM SECTOR

Concentration is a situation in which market structure of a sector is controlled by a few firms. At the present time, many analyzing methods such as Herfindahl-Hirschman and N-Firm Concentration Indexes are used to determine market structure.According to market concentration indexes, higher concentration level means more monopolistic market structure, lower concentration level means more full competitive market structure. In this study concentration levels of media groups in Turkish journalism sector within the scope of traditional journalism and internet journalism was analyzed via N-Firm Concentration and H-H Indexes. As a result of the study, it’s seen that first four biggest media groups have monopolistic competition in internet journalism sector,and oligopol structure in traditional journalism sector. According to H-H index analyze, there is monopolistic competition in the sector.