The Economic Efficiency of Producing the Frozen Semi-Product for Smoothie Drink

The article is aimed at the economic substantiation of expediency of production at enterprises of food and processing industry of the frozen semi-product for smoothie drink. Considering that the developed frozen semi-product for smoothie has no analogues in the national market, for substantiation of expediency of its production the profit is defined, also its attractiveness and prospects for promotion in consumer market are evaluated. The price of the semi-product is calculated, which makes 79,50 UAH per 1 kg of products, corresponding to market prices for frozen berries and providing competitiveness of the developed semi-product for smoothies. The profit to be received by enterprise will make 13,20 thousand UAH for every 1000 kg of the sold semi-product. The results of the carried out assessment of threats and opportunities on the part of the external environment for promotion of new article in the market, as well as comparison of its strengths and weaknesses confirmed expediency of introduction of the developed semi-product into practical activity of the food industry enterprises.