Students’s Attitudes Towards the Relation Between the Turkish Soap Operas and the Aesthetically-marked Social Behaviour in Youth

We live in the era of a reality constructed by media. Today, the key access to media is political and commercial and even cognitive resources and social effects of the media can be both positive and negative in general. In this paper the authors analyzed and empirically investigated the complex relationship between the TV series (soap operas) and social behavior. According to Rössneru, social behavior is manifested through two modalities: socialized and disocialized. The first one contributes to the community development, harmonious relations among its members (e.g. collaboration, cooperation, friendship, selflessly helping others, etc.). These other forms break down the community and lead to conflicts, including interpersonal conflict (e.g. destructiveness, aggression, lust, addiction, neurosis, gossip, selfishness, etc.). If watching soap operas can help us significantly reduce stereotypes and prejudices towards certain countries, then the positive effects are existent.There is considerable semantic overlap but also differences between film series and soap operas. Universal definition of soap opera does not exist, while television series include a range of movies, which are usually emitted on the television at the same time, on certain days each week. Soap opera stands for the radio and television drama series type which is characterized by the absence of classic denouement, or nominally unlimited duration, that is number of episodes. A soap opera is an American term. It is the term that was created on the radio stations in the thirties of the last century, and was sponsored by the manufacturers of detergents and cosmetics. Soap opera is a pure example of the television kitsch. Its plot is banal, predictable and memorable with characters whose past is full of scandals and sensational twists. Soap operas represent a major escapist preoccupation for most of the passive and average audience, whereas for the media researchers and leisure time explorers, it is one of the major new challenges. Anthony Giddens is a British sociologist who reminded us, with good reason, of the fact that the basic observation of multiculturalism is based on assertions about the impossibility of a strict separation of different media and cultural products, and in the same time the sudden popularity and wide audience of Turkish, Mexican and Spanish soap operas and series further contributes to the intrigues of these claims. Soap opera in the cultural, anthropological and media term