The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market
The article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segmen...
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| Veröffentlicht in: | Marketynh i menedz͡h︡ment innovat͡s︡iĭ 2010-12, Vol.1 (2), p.22-25 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng ; ukr |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | The article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segments of the international market. |
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| ISSN: | 2218-4511 |