Click Analytics: Visualizing Website Use Data

Click Analytics: Visualizing Website Use Data

Click analytics is a powerful technique that displays what and where users are clicking on a webpage helping libraries to easily identify areas of high and low usage on a page without having to decipher website use data sets. Click analytics is a subset of web analytics, but there is little research...

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Veröffentlicht in:Information technology and libraries 2011-09, Vol.30 (3), p.141
1. Verfasser: Farney, Tabatha A
Format: Artikel
Sprache:eng
Schlagworte:
Analytics
Breeding, Marshall
Company Web site/Web page
Computer services industry
Data analysis
Digital libraries
Electroglottography
Information technology services industry
Librarians
Libraries
Library catalogs
Library Personnel
Literature Reviews
Mathematical analysis
Services
Studies
Usability
Use statistics
Web analytics
Web navigation
Web site design
Web sites
Web sites (World Wide Web)
Websites
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Beschreibung
Zusammenfassung:Click analytics is a powerful technique that displays what and where users are clicking on a webpage helping libraries to easily identify areas of high and low usage on a page without having to decipher website use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s homepage.
ISSN:0730-9295
2163-5226
DOI:10.6017/ital.v30i3.1771