A new approach to comparison of CEP service providers using ordinal priority method

The market of courier, express and parcel services (CEP) is characterized by the presence of requests for the transfer of goods and documents. During the COVID-19 pandemic, the global postal and CEP infrastructure played a key role in enabling governments to respond to the emerging challenges. In this paper, the competitiveness and the rank of four observed CEP service providers are analyzed using ratio indicators, the Ordinal Priority Approach method (OPA) and the Weighted Sum Method (WSM). We use the OPA method because there is no need for a pairwise comparison matrix and no need for normalization. The paper aims to examine the liquidity, economy and profitability of CEP service providers to get a true picture of the situation in the market of postal and CEP services in the Serbia. In the analysis of business performance and the implementation of the OPA method, the opinions of experts were taken into account. This paper yields a key insight: the identification of the top-performing provider within the group of service providers is accomplished through the utilization of both the OPA and WSM methods. Sensitivity analysis is shedding light on the varying impact of the provider's rank on the final ranking of the CEP providers.