Analysis of visual effects of urban landscape based on eye movement experiments——taking Park Road in Yanji City as an example

In this study, the visual effect of Park Road landscape in Yanji City was investigated through a combination of questionnaire survey and eye movement analysis, and the correlation between the evaluation factors of Park Road landscape and the subjects’ points of interest was explored. It was found that there was a strong correlation between subjective evaluation factors and landscape aesthetics; the subjects’ eyes were mainly focused on the vanishing point, while the colorful lighting projects and billboards were more attractive points of interest. The results of this study can provide a reference for Park Road landscape planning and a reference method for subsequent landscape studies.