THE AUTOMOTIVE INDUSTRY IN A NEW TEHNOLOGICAL ERA

The business world is changing at an impressive speed: the global financial crisis, challenging markets, technology and talent crisis have a major impact on business. The last century can be associated with the triumph of the automobile industry. At the beginning of the 21st century the automotive industry has experienced one of the largest shifts in the automotive history. The new CO2 regulations on global level have determined the automotove industry to adopt new and original technologies faster than anticipated. The emerging tendency of car sharing in larger cities added to the media information related to the negative environmental effects of car mobility generate concerns that customers were seeking a replacement to the traditional, individual car ownership. The automotive industry will face challenging years ahead taking into consideration the shifting paradigm in auto-mobility. In this context, this article aims to provide a general perspective of the tendencies in the automotive sector.