Proficiency in Informatics and Communication Technology Application to Improve Agricultural Counseling Performance in Luwu Regency, Indonesia

Informatics and Communication Technology (ICT) provides relevant agricultural information, which is essential in agricultural development attempts, in timely fashion. Aiming to find out if it is able to improve the efficiency of agricultural counseling agents, this study examined agricultural counseling agents in Luwu Regency, South Sulawesi, Indonesia. As explanatory quantitative research, simple random sampling was applied to respondents of google form questionnaire and the data were analyzed as per Structural Equation Model (SEM) and supported by smart PLS application. The result came out with R 2 value of 0.868, representing the agricultural counseling agent’s proficiency and ICT application signified agricultural counseling agent’s efficiency at 86.8 %. It is therefore conclusive that agricultural counseling agent’s efficiency in extension activities relies on both their proficiency and ICT application.