Analysis of willingness to use health management APP for female college students: application of UTAUT model based on Fogg theory

As the development process of medical industry informatization has entered the stage of smart healthcare, health management applications (apps) have played an important role in improving people's health and preventing diseases, especially among female college students. This study combines the UTAUT model and the Fogg behavioral model (FBM) as a theoretical framework to investigate the factors affecting female college students' willingness to use health management apps. A survey was conducted with 624 female college students regarding their usage of AI health management mobile applications. The analysis reveals that social influence ( = 0.497,