Smart Narratives for Smart Devices

The consumption of media content via mobile devices is growing fast and surpasses the typical until recently access to digital media via computer. This makes mobile devices the main technology used by the audience for receiving media content. The following text examines the tendencies and new practices for media narrative creation, meant to be used entirely via mobile devices. The research was conducted in two phases – analysis of the current situation regarding the use of mobile devices for accessing news content in Bulgarian and around the world; and case studies, describing new types of narrative that emerged because of the audience needs and the specifics of using smart devices for news.