Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions

This article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six manag...

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Veröffentlicht in:Revista de Ciencias da Administracao 2014-12, p.235-249
Hauptverfasser: Felipe Gama Buzzerio, Reynaldo Cavalheiro Marcondes
Format: Artikel
Sprache:eng
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Zusammenfassung:This article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six managers responsible for CI activities institutionalized in large different business companies were interviewed. Data were processed and analyzed with the application of content analysis. It was concluded that the CI is unable to be a source of competitive advantage but rather as an effective support to decision making process in the surveyed companies. Apparently CI products meet the specific needs of internal customers, facilitate the integration of CI with marketing and operations, help in the identification of risks through the analysis of strategic information, which is a differentiator compared to other types of intelligences.
ISSN:1516-3865
1516-3865
DOI:10.5007/2175-8077.2014v16n40p235