The Development of Export-Import Activity on the Basis of Information and Communication Technologies

Information and communication technologies (ICT) are rapidly becoming a decisive factor and driving force for the development of export-import activities of many enterprises. The aim of the article is to identify the main directions of development of export-import activities on the basis of ICT and to assess the relationship between the indicators of the digital economy and the indicators of exports and imports of the EU countries. In this study, based on the analysis of statistical data of the leading European countries-leaders in the field of exports and imports, the features of their export-import activities are highlighted, the degrees of use of ICT in various sectors of the economy of these countries are analyzed, the most important directions of use of ICT for the development of export-import activities are allocated, namely: digital infrastructure: electronic documentation, electronic exchange of information, e-commerce, digital innovations in the manufacturing, digital finance, digital marketing and promotion, digital logistics, cybersecurity. The allocated areas should serve as a guideline for the resumption of Ukraine’s foreign trade during the wartime and in the post-war period. Taking into consideration data of the EU countries, an analysis of the impact of the indicators of the components of the index of digital economy and society on the volume of exports and imports in 2022 is carried out on the basis of regression models. It is substantiated that the effect of the use of ICT will strengthen our country’s position in the competitive field of international trade. For the leading countries of exports and imports, it is determined that the introduction of 5G technology is of significant importance in the context of the development of foreign trade, which at present is an urgent and strategic direction for the development of these countries. Further direction of development of this study is envisaged in the study of models of dynamics and the inclusion of additional factors influencing foreign trade, namely human potential, financial and material support for the introduction of ICT based on the experience of leading European countries.