ORGANIZATIONAL VALUES AND MORAL VIRTUES OF ENTREPRENEUR: AN EMPIRICAL STUDY OF SLOVENIAN ENTREPRENEURS

This article examines the self-reflexion of Slovenian entrepreneurs to their own business activity, with a focus on their core values and virtues, which would consequently affect the performance, growth and development of entrepreneurship in Slovenia. The article starts with a theoretical understanding of organizational values and moral virtues of entrepreneurs and review of the recent empirical studies as the basis on which it is possible to achieve the explanation of the attitude of Slovenian entrepreneurs towards entrepreneurship. We have conducted our own empirical quantitative study on the representative sample of Slovenian entrepreneurs (n = 114). Using the obtained results, we tried to verify the six hypotheses. We were particularly interested in those hypotheses that presuppose the entrepreneur who highly appreciates and respects the values and virtues of an ethical businessperson in practice, will be more economically successful. Based on the results of our research we indicated that the Slovenian entrepreneurs are largely aware of the relevant organizational values and moral virtues, although this is not always obvious in their actions in everyday business practices. The article concludes with an interpretation of the results and discussion of the prospects and challenges for further exploration of the topics covered. Adapted from the source document.