Kampanye Pengasuhan Positif Melalui Buku Kecil (Booklet) Kepada Orangtua Dari Anak Prasekolah di Surabaya

Abstract Many parents have difficulties in managing their child behavior. Therefore, positive parenting campaign through dissemination of parenting booklets was designed to help parents to understand and implement positive parenting strategies. Booklets were developed in two versions. The printed version of booklets were distributed to parents in two preschools/kindergartens in Surabaya, and the electronic version of booklets were disseminated via WhatsApp messenger. Sixty-nine parents responded to the evaluation survey. The majority reported that their parenting knowledge increased and they intended to implement positive parenting tips in the booklets. Some parents would like to spend more time with their children, pay more attention to their child behavior, and improve their teamwork with the other child caregivers. Overall, parents received benefits from reading the booklets and supported further development of the booklets. Keywords: booklet, campaign, positive parenting Abstrak Banyak orangtua mengalami kesulitan untuk menangani perilaku anak. Oleh karena itu, kampanye pengasuhan positif melalui penyebaran booklet dilakukan untuk meningkatkan pemahaman orangtua dan mendorong penerapan strategi pengasuhan positif. Booklet dibuat dalam dua bentuk. Booklet versi cetak disebarkan kepada orangtua di dua sekolah PG/TK di Surabaya, dan booklet versi elektronik disebarluaskan melalui pesan WhatsApp. Enam puluh sembilan orangtua mengisi survei berisikan pertanyaan-pertanyaan evaluasi terkait dengan booklet. Mayoritas menyatakan bahwa pengetahuan mereka mengenai pengasuhan anak bertambah dan mereka berniat untuk menerapkan tips pengasuhan positif yang tercantum pada booklet. Sebagian orangtua bermaksud untuk meluangkan lebih banyak waktu bersama dengan anak, lebih memperhatikan lagi perilaku anak, dan ingin meningkatkan kerjasama dengan pengasuh anak lainya. Secara umum, orangtua merasa mendapatkan manfaat dari membaca booklet dan mendukung pengembangan booklet lebih lanjut. Kata kunci: buku kecil (booklet), kampanye, pengasuhan positif