STATUS AND STRATEGY OF SEMI-DRIEDANCHOVY INDUSTRY SUSTAINABILITY (STOLEPHORUS SPP.) ON EXPORT SCALE: A CASE STUDY IN REMBANG REGENCY, INDONESIA

This study aimed to analyze the semi-dried anchovy industry sustainability in Rembang Regency based on raw material resources and ecology, economics, socio-culture, institutional law, infrastructure technology, as well as product safety and quality dimensions. The research result aimed to improve the semi-dried anchovy industry sustainability. The research aimed to provide suggestion for the Government of Rembang Regency in improving the level of sustainability. The data used in this study were primary data and secondary data obtained through literature studies, expert/stakeholder discussions, interviews, questionnaires, and field surveys. RAPFISH sustainability analysis (Rapid Appraisal for Fisheries) used Multidimensional Scaling (MDS): Leverage and Monte Carlo, and Pareto analysis. Research result the infrastructure technology (70.56%), product safety quality (61.69%), institutional law (56.47%), economy (54.14%), and socio-cultural (51.72%) dimensions of semi-dried anchovy industry in Rembang Regency were in “adequately sustainable” category. However, theraw material resources and ecologydimension (48.77%) is in “less sustainable category”. The researcher obtained 23 key leverage attributes to improve the sustainability of the semi-dried anchovy industry.