Sustainable Consumption and Production Development in the Context of Retail Transformation Influenced by Digitization

The subject of the research is the formation and development of models of rational consumption and production in the context of the digital economy's development and the transformation of the economic context, institutional structures, social expectations, and consumer behavior models. The authors examine the evolution of the sustainable consumption and production concept in Russia, provide a detailed characterization of models of rational consumption in the context of the digital economy and the growth of online processes and transactions.