THE EFFECTS OF PRICE AND INCOMES ON CONSUMER DEMAND

The complexity of consumption can only be explained by identifying and analysing all the factors acting upon the carrier of demand, and in a given time and space, they have a higher or a lower importance, which makes it impossible to find a hierarchy. However, in societies characterized by a low standard of living, prices and incomes have a strong impact on consumer behaviour. Consequently, this paper approaches one of the most stringent issues, which interest specialists, governing bodies, mass-media and, last but not least, population. In the entire paper we analyse the population’s consumption, i.e. food, non-food products and services, by categories of households, from the economic, statistic and sociologic viewpoints. The paper ends with a brief presentation of conclusions and suggestions regarding the analysis and improvement of population’s consumption.