BUSINESS SURVIVAL, A LITERARY REVIEW OF INTERNAL AND EXTERNAL DETERMINANTS

Numerous studies have analyzed the factors that influence the survival of companies, which is why the objective of this article is to review the internal and external determinants from the literature that most influence the permanence over time of companies in the market. Therefore, a descriptive literature review was carried out on the main findings on the positive effects of innovation, level of training in R&D employees, and collaboration between companies, proposing a moderating effect between these factors and business survival.