Minority Youth: “Big Tobacco’s” 21st Century Marketing Targets

Minority Youth: “Big Tobacco’s” 21st Century Marketing Targets

Cigarette smoking and other forms of tobacco use typically begin during adolescence. According to the 2001 Youth Risk Behavior Survey, 33.9% of youth in grades 9 through 12 report recent tobacco use. The tobacco industry spends $9.7 billion annually on marketing. This paper addresses the influence o...

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Veröffentlicht in:Florida public health review 2004-03, Vol.1, p.42-47
Hauptverfasser: Suzanne M Perry-Casler, Apurva Shah, Seraphine Pitt, Ercilia Rodriguez Westhoff, Robert J McDermott
Format: Artikel
Sprache:eng
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Zusammenfassung:Cigarette smoking and other forms of tobacco use typically begin during adolescence. According to the 2001 Youth Risk Behavior Survey, 33.9% of youth in grades 9 through 12 report recent tobacco use. The tobacco industry spends $9.7 billion annually on marketing. This paper addresses the influence of tobacco marketing, methods to counter the receptivity of tobacco marketing, outcome indicators of Florida’s Youth-Focused Tobacco Control Program, and tobacco use among minority youth.
ISSN:2643-6248