Lean and green product development in SMEs: A comparative study between small- and medium-sized Brazilian and Japanese enterprises

Facing the new challenges in production processes, companies should adopt lean and green practices in product development. In SMEs, the application of these practices is more complex. This work explores the maturity of lean-green methodologies in the product development process in Brazilian and Japanese SMEs. The methodology used is multicriteria, combining the analytic hierarchy process (AHP) and TOPSIS 2-tuple method, applied to four Japanese SMEs and four Brazilian SMEs in the metalworking sector. The criteria for evaluating SMEs are company flexibility, difficulties with NPD, innovation, limited resources, and personnel authority high. The TOPSIS method alternatives refer to 18 lean-green enablers. In the AHP method, the prioritisation of criteria between Japanese and Brazilian specialists presented divergences. In the Japanese context, the incidence of innovation is predominant, while in the Brazilian context, the most important is the limited resources. In the TOPSIS 2-tuple method, the results showed a higher level of maturity in lean-green methodologies in Japanese companies than in Brazilian ones. Lean practices are more evolved compared to sustainable practices in both countries. The study also addressed how open innovation adoption may contribute to innovation and NPD practices. Policymakers need to understand the heterogeneity of innovators within SMEs and how they differently innovate, developing distinct internal and external activities.