DEVELOPMENT OF CONSULTING IN THE CONDITION OF INDUSTRY 4.0

Digitalization of business within the framework of the Industry 4.0 concept is becoming an urgent task for businesses. Digital transformations of business change the structure of demand of businessmen for consulting services, which, in turn, necessitates the transformation of business consulting, as business models of consulting should be focused on qualitative satisfaction of demand among new digital enterprises. The purpose of the article is to identify priority areas for the development of consulting business in the conditions of Industry 4.0. It was determined that in the conditions of Industry 4.0 at the global level, the market of consulting services is well developed in all business segments, including digital. Based on the analysis of the consulting services market, it was concluded that the most important factors in the growth of demand in consulting will be not only the traditional needs of customers in business process automation, but also digitalization of their business, digital development strategies with the introduction of modern innovative technologies and managerial business processes. Transforming business into a digital model is a complex thing that requires companies not only financial and technical resources, but also visionary thinking. When consulting companies develop digital strategies for their clients, the main ways to transform a business into a digital one are to fill the existing gaps in the client's business between business functions and IT functions (this method should be used for analog companies just starting digital transformation) and establish a new user experience (Digital Transformation Service) for companies that already use digital tools. Given that the need to adapt to the digital economy remains a major challenge for most businesses, it is expected that the market will continue to move towards the digitalization of consulting services, which will give consulting the opportunity to increase revenue in the coming years.