Social Media and Conflict: A Visual Analysis of War and Peace Frames in Pakistan

Based on traditional peace communication scholarship, this study, embedded in journalism studies and visual politics literature, analyzes photographs of conflict using war and peace frames and explores the role social media can play in digital peacebuilding practices. A content analysis of 674 visuals of the second deadliest terrorist attack in Pakistan posted on Twitter revealed the dominance of war photographs. The majority of the visual tweets were related to the afflicted victims and the visiting elites. Our analysis revealed that the visual narrative predominantly adopted a war approach. Results also showed significant variations in the war and peace narrative over time. Overall, this study challenges the views of peace journalism scholars that social media would lead to a more peace-oriented approach. We argue that peace narratives may be difficult to occur on digital platforms in securitized national conflicts where elites and a dominant public opinion oppose alternative perspectives.