Stakeholder analysis of the deliberation of an increase to the excise tax on sweetened beverages in Mexico

Objective. To present the results of a stakeholder analysis used to construct a map of the actors involved in the delib­eration of a proposal to increase the tax on sugar-sweetened beverages (SSB) in Mexico from 10 to 20 percent per liter. Materials and methods. A literature review and in­terviews to key actors were implemented. The analysis of the actors’ power and position was made using Policymaker. Results. There was concern for the obesity epidemic among all stakeholders, but little consensus on the way to solve it. Researchers and non-governmental organizations (NGO) support an increase in the tax on SSB, while government officials and industry representatives oppose this measure. Conclusion. Supporters of an increase to the tax on SSB need to build a coalition in order to force government officials to support this policy and successfully confront the soda industry, which has a solid opposing strategy and enormous financial resources to influence public opinion and congressmen.