Los comentarios de los usuarios en la prensa digital: una propuesta para su estudio desde el discurso mediado por ordenador y los estudios periodísticos

The development of newspapers on the Web 2.0 has transformed journalistic practice: readers have shifted from a passive to an active role. This transformation has two major implications: first, online newspapers receive a huge amount of information from users, which they previously could not access, and, secondly, the interactions that occur in this environment have specific characteristics that, until now, have not been fully investigated. The aim of our study is to present a proposal of a basic scheme for analysis of user comments in the digital press based upon techniques used in the analysis of computer-mediated discourse and journalism studies. From the area of computer-mediated discourse we propose the use of the following concepts: communication channels, filtration, communicative purpose and topic. Meanwhile, from journalistic studies, the use of the concepts of convergence and interactivity (understood as exclusivity and personalization) are suggested.