Reason for Preference of Toothpaste among Buyers – A Cross-sectional Survey

Background: The most efficient method to prevent dental disease is by maintaining proper oral hygiene. The most commonly and widely used oral hygiene aids are toothbrush and toothpaste. This questionnaire aims to assess, analyze, and associate the reason for preference of toothpaste among buyers. Materials and Methods: A cross-sectional study was conducted among 1022 participants. A combined 12 questionnaire (open and close ended) was framed along with demographic data and distributed through Google Forms. It was validated for content validity and reliability. The data were compiled and subjected to descriptive and inferential statistical analyses. Results: Among 1022 participants, 48.6 participants choose their toothpaste by themselves and they were not using toothpaste according to their oral problems. Only 6 use dentist-recommended toothpaste and 57.7 choose low-cost toothpastes. There was a poor significant association between the preference of toothpaste and their purpose or oral problem with P < 0.05. Conclusion: Even though there are different kinds of toothpaste available in the market according to oral health problem people still does not consider it important still choose toothpaste based on interest and choice. Less consumers use dentist-recommended toothpaste. Keywords: Brand, consumers, oral health, toothpaste