Еstimation of regional marketing attractiveness according to the sustainable development conception

Еstimation of regional marketing attractiveness according to the sustainable development conception

Theoretic and methodical approaches to the estimation of regional marketing attractiveness according to the sustainable development conception are offered and the corresponding estimation of the Sumy, Poltava and Chernigov regions is done.

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Bibliographische Detailangaben
Veröffentlicht in:Marketynh i menedz͡h︡ment innovat͡s︡iĭ 2012-09, Vol.3 (3), p.242-256
Hauptverfasser: O.A. Bilovodska, Yu.M. Melnyk
Format: Artikel
Sprache:eng
Schlagworte:
ecological factor
factor of life’s population standard
factor of resource’s sufficiency
gross regional product
human development index
innovative factor
investment factor
sustainable development
SWOT-analysis
territorial ecoproduct
marketing appeal of territory
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Zusammenfassung:Theoretic and methodical approaches to the estimation of regional marketing attractiveness according to the sustainable development conception are offered and the corresponding estimation of the Sumy, Poltava and Chernigov regions is done.
ISSN:2218-4511