Product development of piper retrofractum vahl candy in supporting the local potential of madura

Spices are often used as ingredients to add flavor to food and as raw materials in herbal medicine. Traditional herbal medicine consists of several spices: curcumin, turmeric, piper retrofractum vahl. Spices contain curcumin, essential oils, and piperine, which are helpful for anti-bacterial, anti-cancer, antioxidants, and increased appetite. However, not all children like herbal medicine, so it is necessary to develop products to attract children's interest in consuming herbal medicine, such as candy. This research aims to find the spice candy products consumers want using the QFD Quality Function Deployment (QFD) method. The QFD method is a method for designing a product by analyzing consumer needs to achieve a product with attributes that prioritize consumer desires. Based on the study's results, it was found that candy products were by consumer desires, and the product contained 12 attributes. The 12 attributes consist of 9 attributes related to the product and 3 attributes related to the packaging. Attributes that are prioritized in terms of product and packaging are distinctive aromas and do not contain preservatives, plastic packaging, or product composition information attributes. Technical requirements determined by experts have 6 attributes product and 5 packaging. The technical requirements that must be prioritized both in terms of product and packaging are the composition of the ingredients with a priority value of 5.78, the heating temperature for candy making with a value of 3.44, packaging design with a priority value of 7, and the type of packaging with a value of 3.