INNOVATION STRATEGY ELABORATION AND IMPLEMENTATION IN COMMERCIAL ORGANIZATION

INNOVATION STRATEGY ELABORATION AND IMPLEMENTATION IN COMMERCIAL ORGANIZATION

The article analyzes the meaning of company's innovation strategy which is considered as one of the functional strategies. It examines positive role of company’s motivate environment for innovation ideas creation and realization. The article explores number of case studies where effective influ...

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Veröffentlicht in:Strategičeskie rešeniâ i risk-menedžment (Online) 2016-02 (6), p.90-97
1. Verfasser: Sayapin, A. V.
Format: Artikel
Sprache:eng ; rus
Schlagworte:
innovation infrastructure
innovation strategy
innovation-oriented organization
motivate environment
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Beschreibung
Zusammenfassung:The article analyzes the meaning of company's innovation strategy which is considered as one of the functional strategies. It examines positive role of company’s motivate environment for innovation ideas creation and realization. The article explores number of case studies where effective influence of motivate environment on the whole company’s innovation activity is proved.
ISSN:2618-947X
2618-9984
DOI:10.17747/2078-8886-2015-6-90-97