PROFIT MANAGEMENT OF ENTERPRISES IN CRISIS CONDITIONS: SOME FEATURES AND SECURITY SYSTEM

The problem of bankruptcy in Ukraine is quite relevant during the economic crisis. In connection with the full-scale armed aggression of the Russian Federation, citizens and business entities in Ukraine are experiencing financial losses that lead to insolvency. The war prevents enterprises from effectively conducting business activities, making timely payments to counterparties, and fully fulfilling their obligations. The crisis that began in the domestic economy with the beginning of the war in Ukraine showed that enterprises were not ready for it at all. The lack of profit prompts organizations to borrow, which ultimately, in the case of an ineffective debt policy, can lead to a financial crisis and bankruptcy. In addition, the process of gradual integration of Ukraine into the European community with its specific, clear rules and conditions of operation in the market is currently underway, which may lead to a decrease in the financial stability of domestic sectors of the economy. An increase in the profits of enterprises has a significant impact on the pace of economic development of the country, individual regions, and the improvement of the standard of living of the population. Therefore, the problem of competent and effective management of the profits of enterprises is relevant for the economy of Ukraine at this time. The modern market of economic relations is unstable and changeable. The economic situation is prone to constant changes and, as a rule, the inability of business entities to quickly adapt to changing market conditions creates a crisis situation at the enterprise. The emergence of a crisis situation gives an impetus to the improvement of effective management processes, the choice of anti-crisis management methods in order to maintain profitability, because profit is the final result of the activity of every enterprise. The article examines theoretical generalizations, the essence of profit as an economic category and the main element of the enterprise's efficiency, factors that affect its value and its importance in the financial and economic activity of the enterprise. The conceptual principles of profit management are characterized and the profit management system of enterprises is analyzed, as well as proposed actions to improve the mechanism of profit management.