A Review of Cultural Added Value Research Based on Knowledge Mapping Analysis

The enhancement of cultural added value to products is reflected in the level of personal cultural spiritual enjoyment, corporate cultural brand building and social cultural essence inheritance. Compared with ordinary products, the added value of products after incorporating cultural elements is the size of the product’s cultural added value. At the same time, different components of cultural added value can meet different cultural needs of consumers and reach emotional consensus with consumers to some extent. This complex diversity of value realization helps to lay a good foundation for developing cultural brands with Chinese characteristics and transmitting excellent traditional Chinese culture.