The environmental challenges of urban living: Why willingness to pay for apartments matters

This study aims to understand the willingness of urban communities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) to move to apartment dwellings, and a study was conducted using a quantitative survey method. The study aimed to analyze the sociodemographic factors influencing the decision to switch to vertical housing. The survey collected data from a sample of individuals representing the entire population in Jabodetabek. The participants in the study were selected from various locations within Jabodetabek, including Jakarta, Bogor, Depok, Tangerang, and Bekasi. These areas were chosen to comprehensively represent the metropolitan region and its urban communities. By including participants from different locations within Jabodetabek, the study aimed to capture individuals' diverse perspectives and experiences in this region. The survey covered a range of sociodemographic factors such as gender, income, education level, marital status, occupancy, and residence ownership. The participants were divided into two groups: those willing to pay for an apartment and those who wereilling to pay for an apartment and those not. By comparing the characteristics of these two groups, the study aimed to identify significant differences and understand the factors influencing the willingness to move to apartment dwellings. The study results showed significant differences in income level, education level, marital status, and occupancy between the two groups. Income level was the most significant factor affecting an individual's willingness to pay for an apartment. Additionally, the perception of better apartment productivity, which includes reduced transportation time and costs associated with work or other business purposes, increased the demand for apartments. The study found that income level was the most significant factor affecting an individual's willingness to pay for an apartment. The perception of better apartment productivity also increased demand for apartments, as it reduces transportation time and costs associated with work or other business purposes. The study suggests that vertical development in metropolitan areas can provide a solution to increase population density and overcome the problem of limited land availability. The government can use the findings from this study to support policies that promote vertical development in cities.