Strategy and Tactics of Innovative Development of Enterprises: The Essence and Relationship of Concepts

The article examines the strategy and tactics of innovative development of enterprises: the definition of concepts and their relationship are define more exactly, which is presented as follows. Tactics are a logical continuation of the strategy and are developed for short periods of time. It is a means of implementing the strategy that uses management methods, different ways of managerial influence, ensuring the implementation of strategic goals based on the use of enterprise resources, knowledge, skills, and information. As part of the chosen strategy of innovative development of enterprise, it is possible to form and implement a number of tactical approaches and provide the feedback effect on the strategy. In accordance with the above characterized nature of relationships, in order to develop the tactics of innovative development of enterprises, the article recommends the use of elements of the suffix tree method, which involves the following order: definition of attributes (characteristic features) of the enterprise’s chosen strategy in the conditions of innovative development and formation on their basis of the T array; identification of suffixes (Т [i ..., n]) of the n-length data array, the essence of which determines the enterprise’s strategy in the context of innovation development, i.e. the T array; building a suffix tree (saving the array of data in the shape of a tree, allowing to search for the necessary messages (information) that are part of the array); choosing the enterprise’s tactics in the context of innovative development, moving from the root of the suffix tree to any of its leaves. As a result of the use of this order, a suffix tree of enterprise differentiation strategy is formed in the context of innovative development.