Filière de l’audiovisuel et plateformes SVOD : une analyse croisée des stratégies de Disney et Netflix

Our contribution focuses on the financial and editorial strategies of Disney and Netflix in the audiovisual market, in order to better understand the changes underway. This analysis aims to understand the forms of reciprocal adjustment between the market of SVOD platforms and that of “traditional” audiovisual media. Using articles from the economic press and annual reports from these two firms, we propose a definition of the notion of audiovisual media that takes into account changes brought about by the increasing influence of SVOD platforms offers.